White Bear Public Relations (WBPR) was founded in 2011 by Chandler Poling to raise awareness for composers in film and television as well as select independent films and events. The primary goal of White Bear PR is to get their clients and their work visible, talked about, and to propel them into a position of demand.
Mr. Poling led the Golden Globe campaign for composer Alex Ebert (“All is Lost”), which resulted in a win for “Best Original Score” in 2014.
In 2013 White Bear PR clients were invited to several renowned Festivals, including the International Film Music Festival in Cordoba, the Transatlantyk Festival in Poland and in Belgium three WBPR clients were nominated for awards through the World Soundtrack Academy in Ghent. White Bear PR client Rahman Altin accepted the Public Choice Award for his score “The Butterfly’s Dream”. Additionally WBPR was hired to consult for Universal Pictures’ Film Music Department and SESAC.
Previously Mr. Poling ran three successful Emmy Campaigns, worked alongside Sony Pictures Television on the five-season compilation score album release for the popular TV series “Breaking Bad” and debuted a Film & TV Music panel at New York Comic Con.
Mr. Poling has worked with composers such as Joseph Trapanese (“Oblivion”), Dave Porter (“Breaking Bad”), Fernando Velázquez (“The Impossible”), Rob Simonsen (“The Spectacular Now”), Jeremy Zuckerman (“The Legend of Korra”), and Miriam Cutler (“Ethel”).
He has represented his clients at major Film Festivals such as Sundance, SXSW and the Toronto International Film Festival as well as worked alongside Universal Pictures, Sony Pictures Classics, Disney, Summit Entertainment, The Weinstein Company, Fox Searchlight and Warner Brothers.
Mr. Poling created the first ever composer-focused panel at Comic-Con San Diego, the World’s Largest Pop Culture Convention, as well as at WonderCon, their spring convention. The panels are now an ongoing tradition – a platform for composers and show-runners to discuss their craft and meet their fans. In addition to producing and moderating panels, Mr. Poling has been invited to speak at the CCC (California Copyright Conference), CalArts, USITT, and his alma mater, Cretin-Derham Hall about publicity in the Entertainment Industry.
Mr. Poling also promotes independent films, production companies and events. Recently he promoted the VOD release of “I Know That Voice” and managed the red carpet for the Feel Good Film Festival, EGEDA USA’s Recent Spanish Cinema, and the Whole Planet Foundation Pre-Grammy Party.
Prior to opening White Bear PR, Mr. Poling was Vice President for a Los Angeles based boutique PR firm, and worked in brand integration for NBC/Universal.